When you think about daytime television, a few familiar faces come to mind — and Sara Haines is one of them. With her approachable personality and sharp wit, she’s become a regular in American households. But behind the smile and quick commentary is a smart, successful woman who’s built a solid career in television. So, how much is Sara Haines worth, and how did she get there?
If you’ve been wondering about Sara Haines’ net worth, you’re not alone. Let’s dig into her career, income sources, and the smart choices that helped her rise financially in the entertainment industry.
Who Is Sara Haines?
Before we talk numbers, let’s take a moment to understand who Sara Haines is. Born on September 18, 1977, in Newton, Iowa, Sara is a journalist and television host best known for her roles on ABC’s The View and Good Morning America. A graduate of Smith College with a degree in Government, her early career path didn’t necessarily point toward stardom — but her talent and drive changed that.
She started out in the NBC Page Program — the same prestigious starting point for many big-name media professionals. From there, she worked her way up behind the scenes, eventually making on-camera appearances and winning over audiences with her warm and witty style.
Sara Haines Net Worth in 2025
As of 2025, Sara Haines’ net worth is estimated to be around $6 million, according to multiple entertainment finance sources. While that number might fluctuate slightly depending on investments and deals, it’s a safe estimate based on her current roles and income streams.
This kind of net worth isn’t built overnight. It’s the result of years of steady work, a reputable brand image, and smart financial planning. For someone who’s worked her way up from behind the camera to co-hosting some of the biggest shows on network TV, it’s a figure that reflects both talent and tenacity.
How Does Sara Haines Make Her Money?
You might wonder how someone in broadcast journalism builds up millions. The answer? Multiple income sources — and a consistent presence in front of the camera.
1. The View
Sara is best known today as one of the co-hosts on The View, a role that comes with both visibility and financial perks. Industry insiders estimate that permanent co-hosts on The View can make anywhere between $500,000 to $1 million per year, depending on tenure and popularity. Given Sara’s consistency and the show’s strong ratings, she’s likely on the higher end of that scale.
2. Good Morning America & ABC News
Before returning to The View, Sara worked as a lifestyle anchor on Good Morning America. Though she left that role for a bit, her return to the network kept her in the ABC family. Working with ABC News, especially on highly rated morning programs, offers another sizable income stream — think six figures per year, at minimum.
3. The Chase (Game Show)
Sara also hosted The Chase, ABC’s reboot of the British quiz show. While it wasn’t as long-running as her other roles, hosting a primetime game show typically comes with a nice paycheck. Conservative estimates put her earnings from The Chase in the $200,000 to $400,000 range during its run.
4. Brand Collaborations and Appearances
Sara isn’t just a TV host — she’s also a public figure with strong personal branding. While she isn’t known for high-profile endorsements, she does make paid appearances and occasionally works with lifestyle or wellness brands. These collaborations, even if more low-key, add to her overall income.
A Look at Sara Haines’ Career Timeline
To fully appreciate Sara Haines’ net worth, it helps to trace the steps of her professional journey.
- Early 2000s – Joins NBC’s Page Program, eventually becoming a production coordinator for Today.
- 2009 – Gets on-air segments on Today, becoming known for her relatable, cheerful reporting.
- 2013 – Moves to ABC to join Good Morning America Weekend Edition as a correspondent.
- 2016 – Becomes a permanent co-host on The View.
- 2018 – Co-hosts GMA Day (later Strahan and Sara) with Michael Strahan.
- 2020 – Returns to The View as a co-host in Season 24.
This type of steady career growth has allowed Sara to maintain consistent earnings while boosting her credibility and staying in high demand.
Real Estate and Personal Life: Where Does Sara Haines Live?
Sara and her husband, Max Shifrin — a New York-based attorney — live in Brooklyn, New York, with their three children. While they keep their home life relatively private, their neighborhood is known for its upscale brownstones and family-friendly charm. It’s safe to assume their residence is worth at least $1.5 to $2 million, contributing to her total net worth.
Real estate in Brooklyn isn’t cheap, but it’s a smart investment for someone in the entertainment industry who needs to stay close to Manhattan studios.
What Sets Sara Haines Apart Financially?
There’s no shortage of television personalities in the U.S., but Sara Haines has built her net worth through a combination of versatility and dependability.
She’s not just a one-show star. Her ability to pivot between hard news, lifestyle segments, political debate, and entertainment makes her valuable to networks. That’s the kind of flexibility that keeps contracts coming and income flowing — even when one show ends or ratings dip.
Plus, Sara comes across as genuine and grounded — qualities that help her maintain a loyal audience and strong career momentum, which is invaluable in a competitive industry.
Sara Haines Net Worth Compared to Other TV Hosts
Wondering how she stacks up against her co-hosts?
- Whoopi Goldberg, one of her co-hosts on The View, is worth over $60 million — but she’s also a legendary actress with decades of experience.
- Sunny Hostin, a fellow panelist, is reportedly worth around $3 million to $4 million, putting her slightly below Sara.
- Joy Behar, another mainstay on The View, sits closer to $30 million due to her long tenure and comedy background.
Sara may not be at the top of the financial leaderboard, but she’s doing exceptionally well — especially considering her net worth has doubled in the past five years.
FAQ About Sara Haines’ Net Worth
How much is Sara Haines worth?
As of 2025, Sara Haines’ net worth is estimated to be around $6 million.
What show pays Sara Haines the most?
The View is likely her highest-paying gig, with an estimated salary in the range of $800,000 to $1 million per year.
Is Sara Haines married?
Yes, she’s married to attorney Max Shifrin, and they have three children together.
Where does Sara Haines live?
She lives in Brooklyn, New York, with her family.
Does Sara Haines do endorsements?
While not a heavy brand promoter, she occasionally collaborates with companies that align with her lifestyle.
Final Thoughts
Sara Haines’ net worth is a reflection of consistent hard work, smart career choices, and staying true to who she is. She’s not just another TV host — she’s a well-rounded journalist with a relatable charm that continues to win over viewers and keep her career thriving.
For fans who’ve watched her grow from her NBC days to her current spot on The View, her financial success feels well-earned. And if her track record is any sign, we can expect her net worth to continue climbing in the years to come.
If you’re fascinated by celebrity finances or just admire smart career growth, Sara Haines’ story is a great example of how steady work and authenticity can truly pay off.
